Tue, 23 Feb | E-Business Mission

E-Business Mission to Latin America (Brazil)

With an internet penetration rate of 102% and more than 644 million internet users, Latin America is a highly digital region. The many countries in Latin America are diverse yet bear cultural similarities, making it an ideal market for product testing. Join us in this e-business mission to find out!
Registration is Closed
E-Business Mission to Latin America (Brazil)

Time & Location

23 Feb 2021, 8:00 am – 11:00 am
E-Business Mission

About the Event

Brazil's current population accounts for up to 200 million and almost the same amount of smartphones in use (198 million). In fact, Brazilians are the second largest users of social networks and are the testbed of new products for companies like Facebook and Instagram; Facebook opened its first innovation center in Brazil. There is no doubt that Brazilians are tech consumers! Every large tech company is present in Brazil and more small players are arriving to provide technology solutions.  Local companies and the government are embracing technology and taking advantage of the connectivity infrastructure available to grow their business and services.  There are many opportunities in Brazil for tech companies.  Brazil has several Fintech unicorns and represents 33% of the regional fintech ecosystem with 380 companies. About 71%-78% of the adult population has access to bank accounts.  In EdTech Brazil constitutes the largest market for eLearning, especially in the higher education sector. With approximately 40% of the population under the age of 24. (Statista, 2019) Brazilian HealthTech will grow by nearly 28% between 2015 and 2024 (Global Market Insights). The emergence of the digital healthcare market has been driven by the growing demand for advanced healthcare services and, as a result, about 68% of the Brazilian population has access to digital healthcare services.  Would like to know more about Brazil and opportunities? Join us!

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