Latin America’s population is highly digital, with more than 82% of the population connected to 4G networks, presenting opportunities for FinTech, EduTech, HealthTech and AgriTech. In particular, FinTech is a sector with high growth potential, especially in Brazil, Mexico, Colombia, Argentina, Chile, Peru, Ecuador, Uruguay and Venezuela.
Mexico has the 12th largest population in the world, with 45% of its population under 25 years of age. There is a great demand for educational services, triggering the growth of private and public institutions of higher education, as well as the emergence and entry of online and blended education offerings. Telemedicine has also been growing in popularity.
Columbia is the second-fastest-growing country in Latin America and has a growing middle class with increasing spending power. The Sharing Economy, AgriTech and FinTech are bright areas for Columbia.
Brazil has a ready environment for tech solutions. Brazil is highly connected, has a growing middle class representing 70% of total households and has seen an 88% urbanisation rate, which indicates that consumers will be more receptive to new trends and technology.